Digital Marketing Training

For the pharmaceutical industry. World-class digital marketing training designed specifically for your brand and therapy area. Delivered by the most experienced and effective trainers.

more
Games
& Gamification

We design 'serious' games for learning and engagement in healthcare. We have 10 years practical experience of creating games and applying gamification techniques.

more
Academic
Detailing

A more effective way to engage with prescribers and change their behaviour. We train and coach Pharmaceutical Advisors to become respected ‘agents of change’.


more
Training
Games

We make and sell ready-to-use games and training tools. Workshops become more enjoyable and memorable. We support our products with onsite facilitation and training courses.

more

Why Us?

Focus started life in 2004 as a change management consultancy in Pharma and healthcare. But we've now blossomed into healthcare engagement specialists with some unique skills and experience that we love to share.

We began as frontline clinical engagement experts communicating complicated things to healthcare professionals to persuade them to work in new ways. To help us do it more effectively we developed 'serious' games; they were really effective and became our main differentiator. We didn't know it but we were pioneering the practical use of gamification in healthcare.

We soon recognised the potential for digital channels and media to transform engagement in healthcare and this led us into a whole new world of digital marketing, online engagement and behavioural change.

We’ve spent the past 4 years helping healthcare clients to develop strategies for interacting and engaging with target audiences more effectively. Most of our work has been with Pharma sales and marketing teams helping them to develop more effective strategies and tactics to match their increasing reliance on digital.

We believe that right now our clients need training to become self-sufficient in digital and multi-channel engagement. So we're now focused on helping our clients to become experts themselves. We love the sound of our own voices so delivering training is our dream job.